Image & Marketing
A true image, maintained over time.
Executives, institutions, public figures, the world of sport: we define what your image should convey, choose where and when to show it, and rebuild it when a crisis has damaged it.
Ongoing situation? Write to us and say so: your enquiry will be read as a priority.
- Who it is for
- Executives, public figures, institutions, athletes and clubs.
- When to call on us
- Before taking up a post, a change of direction or new exposure, to prepare; after a crisis, to rebuild.
- What you receive
- A reputation assessment, key messages, a timetable of appearances followed over time.
What we do
Understand, define, present, rebuild.
Understand
Measure the gap between who you are and how you are perceived.
- Reputation assessment
- What is said about you, where and by whom: press, search engines, social media, professional circles.
- Reputation monitoring
- Continuous tracking of what is being said, so that an issue can be dealt with before it grows.
- Audience mapping
- The people whose opinion genuinely matters to you, and what they already know.
Define
A few clear ideas, upheld consistently.
- Positioning
- The three or four ideas you stand for, and the subjects on which you do not speak.
- Key messages
- Ready-to-use wording for interviews, speeches and difficult questions.
Present
Choose your appearances rather than have them imposed on you.
- Press relations
- Profiles, interviews, opinion pieces: selected, prepared, followed up.
- Public speaking
- Speeches, conferences, panel discussions: drafting and preparation.
- Online reputation
- What the top search results for your name show, and what the law allows you to do about it.
- Partnerships and events
- The choice of partners, brand associations and private events that serve your image.
Rebuild
After a crisis, return without having to justify yourself.
- Gradual return
- A timetable for your return, in the media and wherever the next stage will play out.
- Perception tracking
- Regular measurement of what has changed, so that adjustments can be made without delay.
Our approach
An image only holds if it is accurate.
We build your image on what can be verified: your decisions, your commitments, your public statements. That is what holds up under close scrutiny.
Our work consists of showing what is accurate, in the right place and at the right time.
Typical situations
What this practice handles.
Examples of situations, not cases we have handled: we never name our clients.
- A high-profile appointment, awaited by the press and by staff alike.
- An executive whose public image has been reduced to a past episode.
- An institution that must make an unpopular reform understood.
- An athlete nearing the end of their career who is preparing for what comes next.
One team
When your image is put to the test.
First conversation
Let us talk while there is still time.
A confidentiality agreement is signed at the outset of our work together, and the first conversation commits you to nothing. A partner will reply within the working day, by the means you specify.
Or by email:contact@vestapartners.ch